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Direct Marketing In Hard Times


In today’s difficult economic times, every marketing budget is under scrutiny.  The fact remains that companies that show initiative, control costs and maximize their marketing dollars will not only survive but will keep profits in line.  Companies that do not consider affordable options are likely to become memories in the consumer’s long line of providers that used-to-be in business.

The most efficient way to keep your products, services and name in front of consumers is to rely on the direct marketing services of providers who can help organize and deliver your message to existing clients and new, targeted consumers.  Direct marketing works.  For proof, go to your mailbox, open your e-mail or pay attention to the next direct marketing telephone call you receive.

Direct marketing experts know what consumers want to see and hear.  There is no guesswork involved.  Direct marketing is a strategically driven technique that uses solid demographic materials to reach real consumers who need the products or services your company produces.

If your company is like many of today’s companies, you are lean and mean.  This is a great time to outsource direct marketing, just like the big guys do. You will receive a fixed price, a demographically coordinated mailing or telephone list and professionally designed initiatives that will get your phones ringing and doors swinging.

Think about it; a fixed price, a program specifically designed to increase your exposure while retaining existing clients and no surprises along the way.  Isn’t this exactly what you want?  More sales, more consumers and more activity can be yours at a realistic fixed price.

All, you need to do is contact your direct marketing professional.  A free consultation will outline the type direct marketing campaign that is best for your business as well as arrive at the proper demographic for your products.

Then, you and the direct mail professional will determine the median that will best accomplish your goals.  You will choose to acquire a direct mail, e-mail or telephone list and select a means of delivery. 

The agency will then have you meet with a professional designer to create a compelling message and structure your solicitation.  You will never be alone, yet your input will always be respected.

Once the details are resolved, you will receive a proposal for delivery of your direct marketing campaign.  All the behind-the-scenes work is included.  Your direct marketing professional wants your program to succeed.  They are interested in a long-term relationship and the marketing company is investing in your company’s success.

Discover what your aggressive, larger competitors have already discovered.  Professionally designed and managed direct marketing campaigns mean increased business and an improved bottom line. 

The real question is not whether you can afford direct marketing.  The real question is can your company afford not to get your message directly to new and existing consumers?  Create your own targetted leads list today, or contact a direct marketing professional and find out what you are missing.


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