Direct Marketing Solutions
Congratulations! The decision to launch a vigorous and effective direct marketing campaign is smart. Bravo! You will be assuring existing customers and reaching out to new customers with a compelling call to action. Sales are bound to surge. Sounds good, doesn't it?
Yes, it does. Direct marketing can produce and generate solid returns on investment and drive new sales. By committing to direct marketing, you have made a sound business decision.
You know that great results do not just happen. Great results are the byproduct of hard work, a solid marketing strategy, creativity, the use of great technology and follow through. You will now have to decide how to reap the biggest return on your investment.
What needs to be determined is whether you will manage your direct marketing campaign internally or whether you will you outsource your campaign. Recognizing the need to get the job done right the first time and every other time, even the largest companies are turning to outsourcing. Typically, companies select an internal coordinator, who works side by side with the professional direct marketing team.
Outsourcing has the following advantages:
In these economic times, with staff wearing multiple hats, outsourcing makes sense. More importantly, dynamic direct marketing does not just happen. Successful direct marketing campaigns require professionalism, commitment, a compelling offer, thorough-follow through and complete tracking.
- Fixed price
- Professional designers
- Reach only carefully targeted customers
- Clean and manage your lists
- Manage the procurement of materials
- Manage the fulfillment
- Reporting and tracking
- List building and management
- Protect your marketing data base
Your business may be able to provide follow through, but most businesses incur additional expenses by attempting direct marketing internally. There is more to this decision than meets the eye.
Direct marketers provide one stop solutions to all your direct marketing campaigns and they are willing to work alongside your company representative to assure that each and every goal is achieved.
Professional direct marketing companies have the technology, the designs experience and the marketing resources to promptly and efficiently complete your campaign. Outsourced direct marketing professionals set and meet deadlines.
Professional direct marketers have direct mail lists, e-mail lists and call lists that can be either rented or purchased. These companies can integrate your existing company list with new lists to create the mailing you desire. In most cases, your exciting new offer should be extended to existing customers.
Direct marketing works. There are many statistics to bear out the value of direct marketing. There are good and bad direct marketing campaigns. Retain a professional service to ensure the highest return on your investment. Outso8urce your way to a better bottom line. Contact a direct marketing professional to discuss your project.