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Is there one single message from your fax?
- Is the action you want them to do, after they read your fax, clear to them?
- ie. Call you, fax you, email you, sign up to newsletter, buy our product.
- A fax-back form can make this clear.
- Are your contact details clearly displayed?
- Are there TWO opt-out mechanisms on the fax? There must be two ways they can opt out from future communications:
- Email this address
- Call this number
- Have you minimised black colouring on fax, including text and pictures, to ensure you minimise your recipients ink usage?
- Is your copy in black and white?
- Ensure your font size is 12 point or greater
- Do you have a headline?
- Does it relate to your key message clearly?
- Are there any terms and conditions on the offer you are making and are they clearly stated on the fax?
- Remember - if terms and conditions are too long, fax is not the right channel for you to propose this offer - reconsider your offer or reduce terms and conditions.
- Do you require, or can you incorporate personalised headers?
- Have you checked personalised fields?
- Have you done a text fax to yourself and can you read the fax?
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Sample data - click here: |
