Direct Marketing Resources

How To Maintain Your Business Marketing List Every successful business has a great marketing plan, and it often comes at a significant expense. Good campaigns always cost money, there’s no way around that, but you can minimize recurrence costs by maintaining your business marketing list. taking_notes.jpg

Business marketing lists have a number of formats; fax lists which are great for image heavy singly page offers; phone lists that are ideal for selling a complex product over the phone; mailing lists which suit catalogue drives; and email lists which are quick and easy to send and you can gauge an immediate response.

A good quality business list, like the ones from www.mailinglists.com.au, are an investment in your marketing program. With a little effort it can become a cost effective part of your future campaigns too. When you buy a business list from Mailing Lists, you can be sure you’re getting recently researched and quality leads. Once you buy the list, it’s yours to keep and use again.
Using Technology To Grow Your Business Mailing Lists Australia is the perfect example of how today’s lean and mean companies can use online tools and resources to successfully expand their customer base. Unlike many other marketing options, Mailing Lists Australia provides opportunities for controlled, demographically targeted growth.

Mailing Lists Australia maintains current listings for more than 1 million Australian businesses, more than 20 million U.S. businesses and 250,000 fax lines. To make sure the user receives a list of ideal prospects, a simple four step filtering system is used.

The first step is to create a list of industries the business wants to contact. There are 600 different industries identified by the site. The user then specifies the size of the businesses they would solicit. Next, the user identifies the regions where new business is sought. Lastly, the user chooses the type list that is needed. Options are direct mail, e-mail, fax or telephone.
How Telemarketing Campaigns Can Deliver Telemarketing campaigns are like no other direct marketing campaign. It’s the only way a company can engage in dialogue with their consumers with neither having to leave the office. Having instant feedback from the consumer means you know their hesitations in engaging with your offer and you can customise your offer to suit their needs. It’s for this reason that telemarketing campaigns are still hugely successful and sought after in the digital age.

Engage your consumer

An email campaign is may be so much easier for both you and your end consumer. Hitting the send button allows you to send one way communications to hundreds, if not thousands, or respondents. They can just as easily click the delete button. If you really want to engage your consumer, you need viable two way communication; make a pitch, get a response. Recraft your pitch to address any specific concerns and then you have customer engagement.
How Can You Sell More This tip is all about how you can dramatically improve your sales by increasing the attractiveness and appeal of your offering. With so many competitors offering similar products and services, how do we make our offering irresistible?

Many businesses owners immediately answer this question by DISCOUNTING their products or services. While discounting has its place and can be highly effective, it can also be very counter-productive. Discounting erodes your margins, can be easily replicated without your competitor appearing as a copy-cat, and depending on your offering and positioning, discounting can adversely affect the perceived value of your offering and your brand -for example, you do not see Porsche or Rolex having 50% Off Sales!

So, if we don't discount, what can we do? The answer is simple, and yet amazingly effective. Instead of discounting you can give BONUSES! By giving bonus products or services you are giving your prospect greater buying power and far greater value for money!

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