Direct Marketing Resources

Marketing Lists Marketing lists are at the core of every marketing strategy. Every business has an internal marketing list. In fact, that marketing list is an invaluable asset. Examining your marketing list tells owners a lot about their enterprise, their direction and their products and services.

Putting that marketing list to work in order to gain more and new clients is a surefire way to keep cultivating your business. Whether you intend to launch a telemarketing campaign, a direct mail campaign or an e-mail marketing campaign, always include your current, internal marketing list as part of that campaign.

People and businesses that have used your products or services in the past want to know what your company is doing. Excluding them from marketing offers is a big mistake that must be avoided. Not only will these customers appreciate being in the know, but also they are your best source for new referrals.
The Power of Specificity Would you like your marketing communications to be far more believable, convey more credibility, have far more impact and thus generate far greater results? If YES, then read this edition of your Free Shoestring Marketing Tips.

This article applies equally to your written marketing communications (headlines, brochures, USPs, website, advertisements etc) as much as it does to your verbal marketing communication (sales pitches, hold messages, voicemail, networking elevator speeches etc).

Marketing communications often fail to deliver the results you want because the points being made are far too general. General claims have minimal impact, and are easily dismissed.
How to Determine Your Return on Investment With direct mail outs, the response rate to an initial campaign usually runs at about .25% to 1%. This figure can be increased dramatically with follow up drives, some returning a rate of over 10%. Successful campaigns should generate enough revenue to cover all associated costs.

Measuring Success

The success of your mail marketing will be determined by the goals that you set. The first step is to identify the value of a customer to the long term success of your business. You can do this by using the calculator below.
Finding The Right List Broker Finding the correct broker will have more than just a positive impact on your mailing list. An established relationship along with quality service and outstanding proficiency will have a profound impact on your return on investment. List brokers must meet a number of qualifications to make certain they are a good fit for your company.

How Well the List Broker Understands Your Business

In order for a list broker to best serve you, this individual needs to be familiar with your business and its mission. Having this understanding will make certain that subscribers can be targeted in the best way possible in order to drive the most traffic and increase sales.

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