Direct Marketing Resources

How Mailing Lists Can Make Your Marketing Budget Accountable Henry Ford once famously said that only half his advertising worked, but the trouble was that he didn't know which half. The problem with mainstream and broadcast marketing is you can't only pay to reach your target consumer. Mailing list marketing solves the problem of wastage. Mailing list marketing is both highly targeted and highly accountable, which is a marketers dream. Make your advertising dollars work hard with minimal waste with a unique mailing list made just for your business at MailingLists.com.au

Mailing list return on investment is measurable and effective. The success of your direct mail marketing campaign can be made effective in two ways. First, you can specify exactly who should receive your promotional materials. Only want to target metropolitan businesses in Sydney? Only seeking to recruit customers from the manufacturing industry? No problem! MailingLists.com.au will deliver a targeted database containing only those businesses, ensuring you get 100% accuracy in your reach.

Secondly, the uptake from a direct mail campaign can be effectively measured. You have complete creative control over the message you want to convey. You can run a totally separate campaign and measure the success by the number of sales or enquiries. Perhaps you have a unique product that is only available to your mailing list audience, or your recipients can quote a coupon code for a special discount, or you could even create a unique website URL and see how many unique visitors you gain as a result of your mail marketing campaign. The ways to test response and uptake is only limited by your imagination.
Statistical Trends Make Sense for Direct Marketing Direct marketing works. Direct marketing yields results and direct marketing will increase your bottom line. Professional direct marketing consultants know how to make your campaign successful and bring new and existing customers to your place of business.

Do you seek targeted prospects? What are you waiting for? The most pointed means to reach a specific clientele, either new prospects or existing, is through a structured direct marketing campaign. Statistical analysis and research fully supports this claim.

This recent research indicates some interesting trends that are altering the direct marketing landscape, while the basics stay in place. Strategic direct marketing supplements every marketing plan and adds volume to your customer base and add bulk to that all important direct sales category.
How to Determine Your Return on Investment With direct mail outs, the response rate to an initial campaign usually runs at about .25% to 1%. This figure can be increased dramatically with follow up drives, some returning a rate of over 10%. Successful campaigns should generate enough revenue to cover all associated costs.

Measuring Success

The success of your mail marketing will be determined by the goals that you set. The first step is to identify the value of a customer to the long term success of your business. You can do this by using the calculator below.
Add Value to Your Business With Professional Marketing Lists New entrepreneurs and time-tested businesses have begun to scrutinize their marketing plans and marketing budgets to locate the most cost-effective marketing practices. The point is to expand reach by landing your message at a demographically compatible doorstep with a message that will drive new and existing consumers to your place of business at less cost than previous marketing plans. Cutting back is working for American business. But, cutting back does not mean abandoning aggressive marketing plans.

When comparing traditional marketing concepts, direct marketing makes the most sense. Compare the results from any well-designed direct marketing complete with a compelling offer to the results of random radio and television spots and you will find big differences.

While television and radio may serve a purpose in keeping the company name in front of the public, they are far from strategically placed for a defined demographic. If you are into marketing, you know the demographic composition of your typical customer. You may even know what they drive, their income, how many children they have or where they are likely to live.

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