Direct Marketing Resources

Creating a Business List for Lead Generation There's only three ways to increase a business' profitability - reduce operating costs, increase pricing to customers, or get more customers. Progressive businesses are always looking for more customers, and business lists are a sure way to get there.

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Business lists are a highly effective way of targeting your end consumer. If purchased from a reputable business list broker, like, you're sure to get quality leads from the right kind of businesses. Reputable mailing list companies ensure their leads are current and up to date, so that mail won't be delivered to empty buildings or the wrong kind of business.
7 Ways to Grab Attention With Your Direct Mail Title When you look at the title above, what grabs you attention? Most likely it is the number seven leading the title. Creating an eye-catching, attention-riveting title may well determine the effectiveness of your direct mailing.

Remember where your eyes gravitated and use numbers to lead the reader through the title.

Creating the perfect title is not difficult. Begin by choosing a specific goal or benefit to the reader. Match the benefit to your targeted audience and explain how to achieve the benefit in a speciifc number of steps.
Direct Mail vs Mass Mail Direct mail provides bang for the buck giving the advertiser access to targeted, filtered and focused consumers. Direct mail is flexible and serves multiple marketing purposes. Indeed, before big mass media advertising campaigns are launched, many advertisers test their advertising offers with direct mailings.

Direct mail is much more cost effective than mass marketing. Not only can the sender track the results but recipients can also be filtered to fall within income ranges, geographic areas or even by previous buying trends.

Direct marketing lists can be e-mail based, telephone based or mail based. Lists can be purchased for more multiple re-uses or can be rented for a one-time use. The least expensive way to get your message to thousands of people is via e-mail. More and more advertisers are finding ways to generate responses and capture new prospect information. The key to success is to design an e-mail campaign that is not regarded as spam.
Incorporating Email Into Your Marketing Strategy Not all companies feel they have the time or resources to be constantly rethinking their marketing strategies, and they fall into a set pattern and lazy habits: posting out catalogues to the same old mailing list once a year, dropping new text into the ad the work experience designed six months ago. If this sounds familiar, maybe its time you gave your approach an overhaul. If you don't already, consider using email as a marketing tool: its costs are minimal and yet it can produce big results.

Firstly, of course, compared to direct mail, email slashes your production and postage costs as well as being kinder to the environment, and you can reach your intended audience whether they're at home, in the office or on the other side of the world.

Also, emails get read. Do you spend more time checking your inbox or sitting by your letterbox? Emails can be quickly opened, scanned and then junked if they're of no interest. We can easily opt-in to receiving promotional emails, or subscribe to email newsletters on subjects that are relevant to us, meaning we are happy because we're receiving information we've requested, and the senders are happy because their material is being read by a receptive audience.