Direct Marketing Resources

How to determine you are using the Best List Broker Online marketing might be the tool of the 21st century to expand your business, to win new customers and to grow and capitalize on your relationship with existing customers. Online marketing expands from direct promotions to messages that build loyalty and brand awareness.

A list broker can help you in obtaining business lists that are tailored to your customer base and the kind of services you offer that these customers might need. A good list broker will also talk about the ways you can make your advertising campaign successful. If you decide to use a list broker, you want someone honest, which has a strong reputation and wide access to different mailing lists. But which characteristics determine a good list broker?

Firstly, you will need to determine whether you can access potential customers that specifically would benefit from your services and products. It does not do good to buy a list that has thousands of random email addresses, especially since your products then might be out of their price range or interest. Investigating how the list broker categorises and subcategorises customers can help you achieve a list that effectively targets your customer base. If you investigate this, you might find the list broker that specialises in your industry.
How Can You Sell More This tip is all about how you can dramatically improve your sales by increasing the attractiveness and appeal of your offering. With so many competitors offering similar products and services, how do we make our offering irresistible?

Many businesses owners immediately answer this question by DISCOUNTING their products or services. While discounting has its place and can be highly effective, it can also be very counter-productive. Discounting erodes your margins, can be easily replicated without your competitor appearing as a copy-cat, and depending on your offering and positioning, discounting can adversely affect the perceived value of your offering and your brand -for example, you do not see Porsche or Rolex having 50% Off Sales!

So, if we don't discount, what can we do? The answer is simple, and yet amazingly effective. Instead of discounting you can give BONUSES! By giving bonus products or services you are giving your prospect greater buying power and far greater value for money!
Effective Telemarketing Telemarketing isn't just about scaring old grannies by trying to sell them double-glazing. If done responsibly and as part of a properly planned campaign, it can be an effective part of your marketing strategy.


All kinds of different companies, big and small, use the telephone as part of their marketing campaign, whether their aim is to solicit donations, conduct research or make a sale.
The Top Ten Marketing Mistakes Small Businesses Make Marketing is critical to the success of every business. Unfortunately, many businesses discount the effect it can have, and they forgo marketing because they believe they can't afford it or simply don't have the time or energy to create a plan. Perhaps this is why a high percentage of small businesses fail. But you don't have to be a statistic when you approach marketing with the importance it deserves. Below you will find some of the most common marketing mistakes businesses make.

Mistake #1: Not Developing a Marketing Plan

Most entrepreneurs or small companies are understandably eager to see a return on the investment of time and money they have made in their business. Ready to start cashing in, they either hit the pavement running or hire a salesperson to do it for them. But a business trying to sell a service or product, without first creating a marketing plan, is much like a marathon runner with no finish line. At first, you may feel like you are moving forward and passing some of your competitors by, but sooner or later you'll find yourself running in circles; frustrated, exhausted and sadly disillusioned by an idea that not too long ago created the exact opposite effect. What is a marketing plan and why create one? Because it's the foundation of your business and it helps you design your product and service, identify your target audience, and provide a roadmap to head you towards your final destination: Success. But equally important, a marketing plan provides the specific details needed to increase visibility, expand your customer base, and provide quantifiable methods to measure your return on investment (ROI).