Direct Marketing Resources

7 Ways to Grab Attention With Your Direct Mail Title When you look at the title above, what grabs you attention? Most likely it is the number seven leading the title. Creating an eye-catching, attention-riveting title may well determine the effectiveness of your direct mailing.

Remember where your eyes gravitated and use numbers to lead the reader through the title.

Creating the perfect title is not difficult. Begin by choosing a specific goal or benefit to the reader. Match the benefit to your targeted audience and explain how to achieve the benefit in a speciifc number of steps.
How to Create a Quality Email Marketing List In the current world characterised by fast growing information technologies, email marketing is one of the newer promotional tools used by companies. Promotional emails have a good chance to be opened and read, since we use email constantly. Email can thus be effective to win new customers and to grow and capitalise on your relationships with existing customers.

But how does a company ensure that their mailing list is actually effective and of high-quality? Emails reach us everywhere and at any time, and they only take a few seconds to scan and be junked if it is of no interest of the reader. This makes an email marketing list highly relevant, but also dangerous if not targeted correctly.

Emails should be visually appealing and reflect your brand identity, as well as encourage customers to visit your site or purchase again in the future. They will have to remind people about your company through a mix of content: direct promotional material and general news-type pieces. Emails can easily convert marketing to sale, one click on a link to your online ordering service can make a huge difference.
Build a Database For Sales Leads Over the past 15 years, business to business or B2B marketing has gone from being handled by door-to-door traveling sales personnel to the refinements of direct lines of communication. With the Direct Marketing Association reporting third quarter 2010 sales of $6.1 billion, an all-time high, the evolution of B2B marketing seems completely revolutionised.

Today’s technology makes B2B marketing more effective than at any other time. Marketing departments with strategically constructed databases give every marketing initiative targeted prospects who are likely to respond to your direct mail, telemarketing or direct e-mail marketing.

For Australian B2B direct mail lists, e-mail or telemarketing lists that can be rented or purchased from have proven to launch many successful marketing campaigns. When merged with the company’s existing customer database, the marketing department has a powerful list of targets with new reach and broader coverage.
Renting a Database As one-to-one communications become increasingly pivotal to the growth of a business, so too does Database Marketing.

But there are some hurdles to overcome before you can reap the benefits, such as

The high price of data