Direct Mail Advertising

Direct Mail Advertising
Direct Mail Advertising If you believe in business trends, then you cannot help but realise that direct mail advertising trend is yielding big dividends. How big? Huge. In fact, you most likely receive thousands of direct mail advertisements every month. Direct mail advertising works.

The reason it works is that when used properly, direct mail reaches existing customers as well as a targeted list of potential customers. If you have a market in business-to-business sales, you should invest a god part of your marketing budget in B2B direct mail.

If you think this concept degrades your products or services, you are mistaken. It certainly has not diminished the value of products used by the world's largest corporations. Instead, direct mail targets businesses that could benefit from your goods. If you operate a small, medium or large business and do not use B2B direct marketing, you are missing the boat. Amazon.com, Apple, HP, GE and many other big businesses use direct marketing. They realise that today's purchasing habits are very different than in the 20th century.

While the traveling salesman is not completely a relic, the role of these persons is greatly diminished. The truth is that every year online shopping and purchasing increase in stature. The Internet is the preferred choice for research about services, research about quality and research about pricing. Your mission is to get these potential customers to your brick and mortar operation or to your website.

In the 20th century some businesses experimented with direct advertising. This strategy was often used to create brand recognition. Television, radio and printed advertising were the standard marketing strategies. Eventually, marketing departments came to realise that the strategy was costly, ineffective and a offered a poor return on investment (ROI).

That is when direct marketing surged to the top page of marketing plans. Today, corporations now retain or train consultants to help maximise returns. Direct marketing is cost effective, utilises demographically charged lists and contains big savings to new customers. This is a form of advertising that will take your company to the next level.

There are four types of direct mail strategies. Direct mail, direct e-mail, direct fax and direct telephone marketing are the most used direct marketing tools. In all these applications, the key is to get a compelling offer into the hands of some who needs a product but does not realise that the sender provides the service.

For example, if a company wants to increase its share in Australia, advertisers can visit Mailing Lists.com.au and draw from a current data base of more than 1,000,000 registered businesses in Australia. If a more global company wanted to use direct marketing to the USA, that business can design a marketing list that will access more than 20 million registered businesses.

Best of all, utilising the site's data base and a series of filters designed by the client, the mailing list can be targeted to the largest or smallest geographical area. In this economy, all businesses now it is time to sink or swim.

Here's my recommendation, put aside 20th century marketing and use direct mail marketing to jump onboard the 21st century.

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