How To Fast Track Your Success And Profits

How To Fast Track Your Success And Profits
How To Fast Track Your Success And Profits This marketing article is about avoiding unnecessary learning curves and fast-tracking the success of all your marketing. In fact it extends way beyond your marketing to fast-tracking success in all areas of your life too.

Many of the things you would like to achieve in your marketing have already been accomplished by someone else, somewhere else. This means that if we are smart, we don't have to keep reinventing the wheel.

This is where 'modelling' comes in. Modelling is when we imitate, mimic, or reproduce something (a pattern, process, behaviour, attitude etc) that has achieved a particular outcome somewhere else. Sometimes we use successful models - and sometimes we use unsuccessful models.

Modelling is one of the best ways to fast-track your success. Model aspects of your business and / or aspects of yourself on other people or businesses that have achieved what you want. This is performed by elite athletes and entrepreneurs worldwide.

What Can You Model?

Some examples include:

  • Sales Processes

  • Advertising Headlines

  • Business Models

  • Website Layouts

  • Sales Letters

  • Sales Presentations

  • Loyalty Programs

  • Referral Programs

  • Direct Mail Strategies

  • Telemarketing Scripts

  • Management Styles

  • Attitudes

  • Daily Practices

  • Exercise Routines

  • Posture

You can model everything and anything (relationships, language, voice tone, organisation, integrity levels, breathing, generosity, kindness, compassion, empathy, strength, courage, leadership etc).

Given that we live in a world of Cause and Effect, if you model the "causes" of success and achievement, you will experience the same "effects" of what you are modelling. Like baking a cake, every outcome has a recipe.

Who To Model

You can model anyone or any business that is achieving the outcomes you desire. You are not limited to your own industry either. In fact I would encourage you to look outside your own industry. If you can model a successful pattern from outside your industry, which is not currently being used in your industry, you can achieve a massive competitive advantage.

First determine what outcome you desire, e.g. successful headlines, better customer service, sales skills etc. Then identify the people and businesses achieving the outcome you want in this particular area. Learn from them, study their approaches, their attitudes, their marketing, their values, their practices etc. Then see what you'd like to adopt and decide how you can adapt it to yourself or your business. Modelling requires consistency and persistence, so stay focused and committed.

Remember modelling is a powerful tool that you can apply to every area of your life, from growing your business, to improving relationships, feeling more relaxed or achieving peak physical shape!

What "cake" are you choosing to bake? Consciously, intentionally, choose all of your recipes!

Author: Daniel Rechnitzer, founder of ChildsPlay Marketing - Simple Ways To Succeed in Business. See