How do you use networking to market your business

How do you use networking to market your business
How do you use networking to market your business Networking is easily one of the most underutilized yet most effective forms of marketing available. Because people do business with people, not businesses, networking represents the greatest weapon in your arsenal. Here are some tips to help you be a successful networker:

  • Match your networking functions to your target audience, i.e. go fishing where the fish swim!

  • Write and learn your elevator speech. This is a short 30 second spiel that tells your prospect everything they need to know about you to inspire them into wanting to know more! Included is your point of difference (Unique Selling Proposition - USP), the benefits your business delivers to its customers, and a credibility booster such as mentioning some recent successes with your clients.

  • Carry two items with you at all times when networking: a SMILE, and your business cards (and make sure your business card includes your USP)!

  • Always follow-up. There is no point handing out your business card without taking one of theirs. Once you have their details, follow-up over the next 24-48 hours to reconnect and further the relationship you have begun to build.

    You never know how those businesses may help you, from becoming a client, referring clients to you, becoming one of your most trusted suppliers, developing a strategic alliance… The more people you meet, the more business you do!

    Author: Daniel Rechnitzer, founder of ChildsPlay Marketing - Simple Ways To Succeed in Business. See
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