How to Expand Your B2B Reach

How to Expand Your B2B Reach
How to Expand Your B2B Reach If you are like most business persons, the past few years have been the most challenging years since you went into business. Not only that, but it is difficult to see where and when a significant recovery will gain traction. Virtually every established economy and even emerging economy has suffered a downturn in the past few years.

So, where is an Australian business to go to increase its market share? What are today’s big businesses doing to survive in a global economy that has windows of opportunity but is very volatile?

What history teaches us is that the strong will survive; they always do. Notice that the operative word is strong, not big, global or national. It is businesses who have identified their place in the market and then enacted a plan to engage pockets of consumers or clients. To survive, a business does not have to be all things to all people. To survive, you must be good at what you do and let people know that you will be good to them, regardless of their location.

But, we can learn from big businesses. What we can observe is how their marketing strategies have changed. No longer do these companies spend their budgets on television or public circulations. Now, they are spending marketing budgets on direct marketing.

And, it is working.

Direct marketing is a cost-effective way to increase your reach and build your brand. Why else would companies like Apple, Microsoft and use this type marketing?

The beauty of business to business direct marketing is the flexibility. Now, direct marketers can purchase e-mail lists, mail lists, telecommunication lists, fax lists and comprehensive lists feature all of the above for all or parts of Australia and all the US.

The database at Mailing gives you access to all this information and even goes a few steps further. The software will enable you to identify the industries with which you believe there is a market for your good or services. Once you have selected the industries and sub-industries, you can target those entities located in a specific area where you hope to make sales.

There are many other reasons to use this database and system. Right now the company is offering a handful of free services. The database is updated every six months and contains information about more than 1 million Australian businesses and 20 million US businesses. There is a lot of opportunity out there and your business can benefit from this data in a number of ways.