Is your campaign right for Fax Marketing

Is your campaign right for Fax Marketing
Is your campaign right for Fax Marketing A fax marketing list could be just the marketing tool you need on your latest campaign. Faxes are given less consideration these days as emails are free and instantaneous. But a fax campaign has several benefits over all other communication, and overlooking it could be a great mistake.

Most marketing emails are simply not opened, so while your super fabulous offer may have been just the thing your end consumer needed, busy office types are click happy on the delete button. Mail could be an effective way to send your offer, but often it ends up unopened in the bin. If only there was a way you could send your offer on paper, but it didn’t need to be opened. Enter the fax marketing campaign!

Fax marketing campaigns are the ideal way to communicate campaigns based on images. If your campaign is targeting administration staff, all the better. Faxes are the ideal way of getting your message into the hands of administrative staff. A fax must be handled by a company representative, giving you precious moments not many other communication mediums can deliver. In fact, studies show that having a customer physically handle anything will increase the likeliness to purchase. That’s something an email campaign could never deliver.

So how do you start your fax marketing campaign? It all starts with a high quality fax list. Buy from a reputable broker like Mailing, so you can be sure the fax numbers you receive are still valid and regularly updated. Get your marketing strategist to define who should be on the list. Do you want multi nationals, or small businesses? Do you want all of Australia, or just businesses in your surrounding suburbs? Once you’ve decided who will receive your communication you can checkout online and get the list instantly.

Next, get your campaign out. It’s always a good idea to have a way of tracking redemption. This comes down to how you structure your offer. Perhaps the offer is unique to this fax campaign, so it’s simple to know exactly how many sales you have made from this campaign. If you’re trying to get leads or enquiries, perhaps use a dedicated phone number that isn’t listed anywhere else, then you can track how many phone calls resulted from your campaign. The benefit of a fax marketing campaign is that it’s effective and measureable. Not many marketing campaigns can do that.