The Importance of a B2B Database

The Importance of a B2B Database
The Importance of a B2B Database Whether you're a start-up company looking to build a new database of business contacts, or an established company with an out-of-date or patchy database, if you can create an extensive and good quality B2B database then you will dramatically improve your business's chances of success.

A good business contact list can have a positive impact on almost all areas of your operations. In terms of administration, it will allow your customer service and accounts teams to cut down on errors and improve relations. For your marketing and sales departments it can translate into more targeted distribution of advertising materials, newsletters and new product information, and prove invaluable in the generation of new leads.

Common sense tells us that people respond well to being recognised as pre-existing customers. If you are in possession of an up-to-date and accurate B2B database you will be able to quickly access every customer's files and see at a glance their contact information, transaction history and product preferences. This will allow you to deliver a professional service and build good relationships.

If you are in the business of selling physical products, you can use your B2B database to print shipping labels, virtually eliminating shipping errors. This will make a big difference to the effectiveness of your service and the satisfaction of your customers, whether you run a traditional bricks-and-mortar shop or operate online.

If your customer service department has a database that it keeps updated with accurate contact information and full transaction history, this can be shared with other departments. Not only will this be an incredibly valuable resource, but it will mean your business has integrated records and customers will not be frustrated by having to repeatedly explain themselves to different people, or by the mistakes that creep in when a business's various departments fail to communicate.

The greatest potential advantage of a good B2B database is the difference it can make to the effectiveness of your marketing. For a start, if you have integrated records then the other departments can record customers' responses to marketing materials and promotional offers in their files, helping the marketing team track the success of their campaigns.

Also, keeping the lists up-to-date will mean accurate contact information and so materials will go to the right people, reducing the risk that they will be ignored or lost in transit. It will also mean that you have as much information as possible about companies, enabling you to better profile your customers and more effectively target your campaigns.

Crucially, a constantly refreshed database will help generate new leads – vital whether you're a new business making a big initial push or an established business looking to sustain and grow your revenue stream. Not only will an updated database tell you about any new businesses starting up in your target industry or geographical area, but if it includes in-depth information it can be analysed for hidden sales opportunities.

Building such a database for yourself from scratch can seem an impossible, never-ending task. Luckily, there's an online company called Mailing Lists Australia which has already done all the hard work for you. It sells a Business Mailing List compiled from a range of public directories and commercial data, and with the information presented in a clear and easy-to-use format. Over a million businesses are listed, with full contact details, business type, location and web address. All the data is updated every 6 months, making it the perfect way to start building a database that enables error-free and responsive customer service, and targeted and effective marketing and sales – whether mail-outs, telemarketing, fax-outs or email campaigns. The company promises “one of the most comprehensive, competitive and accurate business data sources available in Australia,” and as it takes just a few minutes to register why not head over to now? Start growing your business the easy way!