To Personalise or Not to Personalise

To Personalise or Not to Personalise
To Personalise or Not to Personalise There are mixed views on whether you should rent a database that includes the contact names of people in the companies you are targeting.

Traditional marketing has shown that if you attention your correspondence to a specific person, they are less likely to treat it as junk mail.

However, the costs for small businesses can be prohibitive.

For a campaign to generate enough responses, you should be mailing AT LEAST 5,000 companies, which sees the price of data alone in excess of $1500.

By adopting smart communications, we can show you how you to achieve even greater impact, without the need to personalise and at a fraction of the cost.

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