Use Direct Marketing and Sleep Well

Use Direct Marketing and Sleep Well
Use Direct Marketing and Sleep Well Like money, marketing directors never sleep. Have you ever awakened at 3:00 a.m. and flicked on the television only to be bothered by a storm of middle-of-the-night commercials? It’s sickening isn’t it? We know it’s even more sickening when one of those commercials turns out to be yours!

What did that advertisement cost again? Good luck seeping the rest of the night!

We’ve heard the same pitch. The salesperson tells us that consumers are out there, watching television and listening to the radio at all times of day and night. It is important to shift your television and radio advertising times so that the other insomniacs out there rush out to acquire your advertised product or service as soon as they find the light switch.

You bet!

Television and radio advertising is expensive. Yet, it’s a lot like throwing a handful of darts against the wall in the middle of the night. For some reason, marketing directors feel good about television and radio advertising. Perhaps, it’s because these ads are tangible. Your co-workers know you are trying. Perhaps television and radio carry prestige. If prestige is what you want, and you are not accountable for your expenditures, stick with TV and radio.

On the other hand, if cost does matter, you should change your marketing strategy. How does a crisp, targeted message whose results you can track, sound? Here are two words that will change your marketing plan and let you sleep through the night.

Direct Marketing



That’s right. Direct marketing. Say goodbye to tossing your marketing darts against the wall. Say hello to demographically selected data bases that can tell you who will receive your message, how you will track the results and how you can grow your client base.

You can select direct mail, direct e-mail or direct telephone campaigns. You can choose business-to-business or business-to-consumer data base lists in any economic level, in any zip code or in any other demographic.

As marketing director, you probably know the most likely purchasers of your goods. Isn’t it time you put a strategically created brochure, leaflet, postcard, catalog or e-mail in front of the perfect buyer? Isn’t it time your bottom line grew in proportion to your expenditures?

Direct marketing is your best bet to bring all the pieces together. Why do you think your mailbox is filled every day? Direct marketing is not rocket science but if you are going to do something, you should do it right, right?

Consult with a direct marketing company today. Tell them your goals. They will work with you to develop the most effective message. These marketing experts will make sure your message is demographically charged, appealing to the eye and powerfully created. They will show you how to track the message for results. And, most important, these professionals will help you build a better bottom line.

Then, get some sleep, because your marketing plan is finally in high gear with a message that is reaching real buyers, not just insomniacs. Direct marketing is all around you. Shouldn’t you get your company in the game? Now is the time.

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