Direct Marketing Resources

List Brokers help you Expand Your Business Database Have you found you have built your business database as far as humanly possible? Maybe it is time to deal with a list broker. Working with a list broker can be some of the best marketing money you spend. Working with a list broker in Australia not only helps you grow your business, but it takes much of the research out of your hands and can actually save you money over time. It allows you to focus on the practical nature of your business, while you still reach a larger audience that can be turned into customers with a little bit of massaging.

Marketing Research

List brokers help you do your marketing research. You can provide them with the data and the numbers you already have, and they can provide you with additional data about your market. They can help you choose the right direction when it comes to expansion as well as let you know the best way to grow your business database. This includes using the campaigns they have already worked on to hone in on a more effective way to communicate. The ability of outside companies to help you in your focus is something that tends to make each and every campaign bring in more money for every dollar spent.
Lets Get Creative Now you have your offer(s) ready to go, it's time to apply the creative process in order to put you ahead of your competitors. But first there are a couple of things to consider;

Relevance - the message must relate directly to your target audience, as well as your own brand and image.

Human Connection - when a person receives a piece of direct marketing, they must feel the message speaks directly to them.
Marketing List Broker An up-to-date and well-targeted marketing list is absolutely essential in any direct marketing campaign, whether you plan to reach your audience by direct mail, fax, telephone or email. In fact, direct marketing maven Ed Mayer developed a 40/40/20 formula which stated that a full 40% of the success of a direct marketing campaign rested on the strength of its marketing list, with the remaining 60% split between the offer (40%) and other factors, including design (20%).

So how can you make sure that you are using the best possible list? One answer is to employ the services of a Marketing List Broker. A Marketing List Broker is someone who puts together a marketing list for you, negotiating with data compilers and list management firms on your behalf, and typically receiving preferential rates because of their volume. Whether you're looking for business to business or business to consumer lists, a list broker will be able to help. They'll find the right lists for you, tailored specifically to your target audience. If you pick a list broker with several years experience, they should also be able to select lists on the basis of how strongly they have performed in the past.

Some list brokers also offer additional services, which may be of interest to you if you have limited resources in-house or lack the relevant experience. For instance, some might be able to advise you on the nature of the campaign and design of promotional materials, or arrange printing and mailing.
How to Build Your Own Fax Marketing List Fax marketing has a vital role to play in your marketing mix, but it can be hard to start off with a decent list alone. That’s why so many business trust Mailing Lists Online to provide a clean and recent list of fax numbers from business who want to receive your information.

It's good business practice to build your own fax marketing list over time. It’s a great idea to add new contacts to your business database you get new business and leads Then you can add your own fax numbers to our lists, creating a powerful marketing tool.

Of course many business just don’t get the time to track these records and add them to lists, so get a head start with our fax marketing lists. Once you buy a list from us its yours to manage and build on for the future, so protect your initial investment with a bit of regular updating.

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