Opportunities for growth are everywhere. They are there for us in abundance. They surround us continually, often sitting right under our nose itching to be tapped into. However, in every business, in every moment, we let countless revenue growth opportunities slip through our fingers. Ironically, it is these opportunities that can generate cheaper, quicker and easier revenue growth than those strategies we stick to, time after time, whether they’re successful or not.
So how and why do we let these opportunities slip through our fingers? The answer is simple. Many opportunities are lost because as human beings we tend to live by a philosophy of “the grass is always greener”. This philosophy has us focus outside of our business to other pastures which are believed to possess far superior and enriching opportunities. Interestingly though, some of our most powerful and accessible opportunities for growth are sitting right under our noses, in our own backyard.
In 1960 a small book was written to help people find greater happiness in their lives. This book, written by Russell H Conwell, is called Acres of Diamonds, and although it mentions nothing about marketing or business, it definitely contains a very powerful message to all marketers and business people around the world. The book tells a story of an ancient Persian man named Ali Hafed. Ali owned a large farm with many orchards. He had a wonderful family, and was a very wealthy and contented man.