Direct Marketing Resources

Benefits of Your B2B Database In the minds of marketing directors, there is nothing quite so exhilarating as the broad-based capabilities of a sound B2B database. What a starting point for the company’s next marketing campaign!

In fact, a properly structured, secure and accessible database can help virtually every aspect of the business operation. The advantages of a sound B2B database transcend every department and give the company a certain harmony and unity of purpose.

Organized External Distribution
How To Improve The Effectiveness Of Your Print Advertising You would rarely hear me talk about advertising, as I consider it one of the most expensive forms of marketing available. However, I've decided to talk about advertising in this Tip as I know many of you use it, and I feel a certain protective obligation to those of you who are not getting the results you want from your ads. So to help you get advertising working better for you, I'm devoting this Tip to giving you the following five pearls of advertising wisdom.

1. It's All Sales

To create powerful result-generating ads you need to understand that advertising is not about being witty, or being able to write the least amount of words on one page. Effective advertising is salesmanship - nothing more and nothing less. It is about taking your most effective sales pitch and putting it down in writing. You need to ask yourself "what would you say if I were face to face with the prospect and wanting to sell your product?" Would you use witty slogans? Would you confine yourself to being very brief and saying as little as possible? Or would you give your prospect all the information they need to make an informed decision? Remember Ads are sales pitches in writing!
Marketing List Broker An up-to-date and well-targeted marketing list is absolutely essential in any direct marketing campaign, whether you plan to reach your audience by direct mail, fax, telephone or email. In fact, direct marketing maven Ed Mayer developed a 40/40/20 formula which stated that a full 40% of the success of a direct marketing campaign rested on the strength of its marketing list, with the remaining 60% split between the offer (40%) and other factors, including design (20%).

So how can you make sure that you are using the best possible list? One answer is to employ the services of a Marketing List Broker. A Marketing List Broker is someone who puts together a marketing list for you, negotiating with data compilers and list management firms on your behalf, and typically receiving preferential rates because of their volume. Whether you're looking for business to business or business to consumer lists, a list broker will be able to help. They'll find the right lists for you, tailored specifically to your target audience. If you pick a list broker with several years experience, they should also be able to select lists on the basis of how strongly they have performed in the past.

Some list brokers also offer additional services, which may be of interest to you if you have limited resources in-house or lack the relevant experience. For instance, some might be able to advise you on the nature of the campaign and design of promotional materials, or arrange printing and mailing.
4 Proven Ways You Can Generate an Immediate Increase in Profit In this ChildsPlay Marketing Article I wanted to give you four very easy and very quick ways for you to create instant profit. Here they are:

Make An Irresistible Offer To Your Existing Customers

Create a highly compelling offer for your exiting customers and invite them to take advantage of this exclusive, once-in-a-lifetime opportunity. It could be an incredible discount, a VIP sale, a private buying opportunity after hours, an amazing bonus product or service that they get when they buy something, giving them 'more for less' i.e giving them more time or a greater quantity for what they are used to paying for. Or better payment terms if they buy now: 12 month interest free, 7 day trial, 90 day payment terms etc. Or you may offer more loyalty points if they buy now, or they may get credit points toward future purchases etc.