Direct Marketing Resources

Benefits of Your B2B Database In the minds of marketing directors, there is nothing quite so exhilarating as the broad-based capabilities of a sound B2B database. What a starting point for the company’s next marketing campaign!

In fact, a properly structured, secure and accessible database can help virtually every aspect of the business operation. The advantages of a sound B2B database transcend every department and give the company a certain harmony and unity of purpose.

Organized External Distribution
Self Service Business Mailing Lists So you finally have your business off the ground with a fantastic grand opening and great buzz in the community, but still need better numbers. What is a business owner to do? Perhaps the next step is to have a marketing campaign using mailing lists, accessing good old fashioned snail mail, phone numbers, fax numbers and email.

But how do you know the list you get is the list you need? Self service mailing lists offers the solution by supplying business lists. This business to business service allows businesses to select the particular industry they need to target, as well as the desired geographic area.

Now you know what to do, you need some advise on how to do it. First, decide what information is going to be in the mailing. Offering a special discount upon presentation of a coupon printed on cards is a great way to attract customers. Let them know your hours of operation, specialty items you carry, and what your business can offer them. Make them want to come in after receiving your mailing. The goal is to get them in the door, on the phone or in your inbox where you can work your magic.
Telemarketing Using Business Marketing Lists Mailing Lists Australia eliminates the many misconceptions about telemarketing. The fact is that telemarketing is modern day networking, a proven, time-tested, successful tool upon which are built resource pipelines that produce present and future sales.

21st century applications of telemarketing have led to the establishment of Multi-Level-Marketing (MLM) platforms that have launched tremendously successful businesses. Telemarketing with Mailing Lists Australia works on the personal level but is even more dynamic in business-to-business (B2B) networking.

Mailing Lists Australia telemarketing lists provide the one-on-one opportunities that increase name recognition, promote the company name, products and services that can be leveraged in the following areas:
How To Improve The Effectiveness Of Your Print Advertising You would rarely hear me talk about advertising, as I consider it one of the most expensive forms of marketing available. However, I've decided to talk about advertising in this Tip as I know many of you use it, and I feel a certain protective obligation to those of you who are not getting the results you want from your ads. So to help you get advertising working better for you, I'm devoting this Tip to giving you the following five pearls of advertising wisdom.

1. It's All Sales

To create powerful result-generating ads you need to understand that advertising is not about being witty, or being able to write the least amount of words on one page. Effective advertising is salesmanship - nothing more and nothing less. It is about taking your most effective sales pitch and putting it down in writing. You need to ask yourself "what would you say if I were face to face with the prospect and wanting to sell your product?" Would you use witty slogans? Would you confine yourself to being very brief and saying as little as possible? Or would you give your prospect all the information they need to make an informed decision? Remember Ads are sales pitches in writing!