Direct Marketing Resources

Self Service Business Mailing Lists So you finally have your business off the ground with a fantastic grand opening and great buzz in the community, but still need better numbers. What is a business owner to do? Perhaps the next step is to have a marketing campaign using mailing lists, accessing good old fashioned snail mail, phone numbers, fax numbers and email.

But how do you know the list you get is the list you need? Self service mailing lists offers the solution by supplying business lists. This business to business service allows businesses to select the particular industry they need to target, as well as the desired geographic area.

Now you know what to do, you need some advise on how to do it. First, decide what information is going to be in the mailing. Offering a special discount upon presentation of a coupon printed on cards is a great way to attract customers. Let them know your hours of operation, specialty items you carry, and what your business can offer them. Make them want to come in after receiving your mailing. The goal is to get them in the door, on the phone or in your inbox where you can work your magic.
How Mailing Lists Can Make Your Marketing Budget Accountable Henry Ford once famously said that only half his advertising worked, but the trouble was that he didn't know which half. The problem with mainstream and broadcast marketing is you can't only pay to reach your target consumer. Mailing list marketing solves the problem of wastage. Mailing list marketing is both highly targeted and highly accountable, which is a marketers dream. Make your advertising dollars work hard with minimal waste with a unique mailing list made just for your business at

Mailing list return on investment is measurable and effective. The success of your direct mail marketing campaign can be made effective in two ways. First, you can specify exactly who should receive your promotional materials. Only want to target metropolitan businesses in Sydney? Only seeking to recruit customers from the manufacturing industry? No problem! will deliver a targeted database containing only those businesses, ensuring you get 100% accuracy in your reach.

Secondly, the uptake from a direct mail campaign can be effectively measured. You have complete creative control over the message you want to convey. You can run a totally separate campaign and measure the success by the number of sales or enquiries. Perhaps you have a unique product that is only available to your mailing list audience, or your recipients can quote a coupon code for a special discount, or you could even create a unique website URL and see how many unique visitors you gain as a result of your mail marketing campaign. The ways to test response and uptake is only limited by your imagination.
Building a B2B Database Maybe you're just setting up your business and need to generate a database of new business contacts, fast, or maybe your business has been going a while but your contacts list is out-of-date and incomplete. Whatever your situation, it's hard to underestimate the importance of a good B2B database.

With an accurate and regularly updated list of business contacts you can ensure you give your customers the best possible service, and with extensive company contact details and business profiles you can craft targeted and effective marketing campaigns.

How You Can Identify And Profit From The Untapped Growth Opportunities Surrounding Your Business Opportunities for growth are everywhere. They are there for us in abundance. They surround us continually, often sitting right under our nose itching to be tapped into. However, in every business, in every moment, we let countless revenue growth opportunities slip through our fingers. Ironically, it is these opportunities that can generate cheaper, quicker and easier revenue growth than those strategies we stick to, time after time, whether they’re successful or not.

So how and why do we let these opportunities slip through our fingers? The answer is simple. Many opportunities are lost because as human beings we tend to live by a philosophy of “the grass is always greener”. This philosophy has us focus outside of our business to other pastures which are believed to possess far superior and enriching opportunities. Interestingly though, some of our most powerful and accessible opportunities for growth are sitting right under our noses, in our own backyard.

In 1960 a small book was written to help people find greater happiness in their lives. This book, written by Russell H Conwell, is called Acres of Diamonds, and although it mentions nothing about marketing or business, it definitely contains a very powerful message to all marketers and business people around the world. The book tells a story of an ancient Persian man named Ali Hafed. Ali owned a large farm with many orchards. He had a wonderful family, and was a very wealthy and contented man.